If you missed our previous virtual class taught by professional ghost writer, editorial consultant and book editor Ally E. Machate, 1. Don't worry, there are more workshops coming up and 2. Some of Ally's book-writing tips are below.

Sometimes people have to read between the lines to see that your business is valuable, which is why writing a book can help! According to one study cited by Ally E. Machate, 96% of authors say that publishing a book helped boost their biz by giving them a creative edge.

But where do you begin? How can you plan to write a book that will help you establish your credibility, without investing too much time for too little payoff? Here are three things to keep in mind:

View your book as a tool, not a product.

Unless you're actively pursuing a writing career, your book is here to complement your business and expertise, not be a standalone source of income, says Machate. Knowing that from the get-go can relieve any pressure to make it a best-seller or spend many years on research and writing, and helps you be realistic about your ultimate goal.

Weigh the pros and cons of two main formats.

Machate says there are two general book types to consider: the full-length and the short lead magnet.

Full-length books are, as the name implies, longer and require more of a time-commitment, but they can also lead to higher-value clients and media or speaking opportunities, as well as some extra income.

Short lead magnets usually take less time to complete and can be available to download from your site. That being said, they can still help you demonstrate your point of view and professionalism, making it easier to convert new leads into clients.

What option you decide to go with will depend on what you want to write about, how many extra hours a week you can devote to this on top of your business, and what kind of clients you're trying to target.

Consult a professional.

Once you have a basic idea of what you want to do, it's a good idea to book a meeting and ask for some advice, even if you consider yourself an apt writer. Professionals can advise you on which topic to pursue, how marketable your idea is, and how to publish and promote your book once it's ready. Machate offers consultations on her website, The Writer's Ally.

Writing a book–even a short one–takes some drive and organization. It's much easier to put in the work when you feel confident about your idea, and can't wait for others to read it, too.

We’re still looking for peer mentors and webinar speakers! If you have presentation experience and have a topic you feel freelancers could benefit learning about, or just want to provide mentorship, feel free to reach out to us at help@trupo.com.

[Photo: Unsplash/NeONBRAND]